Conversion or conversion rate is a term in digital marketing which means achieving an objective of a marketing campaign.
If it is on a website, then the conversion in question is when the website visitors not only visit, but also take action that becomes your business goal, namely purchasing. The form of action of each visitor is very different and varies on each website.
Starting from making transactions or buying a product, registering membership, subscribing to newsletters, downloading software and so on. Then the question is, how to increase sales conversions using SEO marketing strategies? Find the answers below.
The SEO Terms
SEO or Search Engine Optimization is a systematic strategy or set of techniques to place your website or blog on the SERP (Search Engine Result Page) page and potentially match the specified keywords. Doing SEO requires skill and persistence, as well as analytical, competitive, and strategic skills.
The main purpose of doing SEO is to increase traffic to your targeted keywords. One of the key indicators of successful SEO marketing is the increased position of your website or blog with specific keywords within the search engine. The higher a website or blog is with a particular keyword in the search engine, the higher the visitor or visitor to that website or blog will be.
SEO Keyword Type To Increase Sales Conversion
There are many types of keywords that can be used to increase sales conversions, including:
- Branded Terms, is a keyword that contains a specific brand. Users typically search the internet using a specific brand name in their keywords.
- Product Terms, is a keyword that contains the product name. Usually these types of keywords are associated with a specific brand name.
- Competitor Terms, is a keyword that aims to compare one brand to another. In general, this type of keyword is used by internet users who want to buy a particular product, but want to compare the advantages and disadvantages of the product with that of other brands.
- Substitute Product Terms, is one of the most frequently used keywords to find other product information instead. The use of these keywords is often to find alternative products of a different quality.
- Complementary Product Terms, is a keyword that refers to the product but is not directly related to the product you are selling. Let’s say you sell a furniture product one of which is a computer desk. When an internet user searches for information about computer equipment, it’s likely that your computer desk sales conversion is good enough.
- Audience Terms, is a keyword that covers a lot of terms that people may be searching for on the internet. That’s why this type of keyword is quite difficult and requires more effort to make a profit. But this can be anticipated by developing many keywords that are relevant to the product for sale. That way, visitors from these types of keyword categories can be converted to buyers.
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